Review management is the process by which Amazon sellers request reviews and monitor existing reviews to ensure that there is a healthy rating for their product listing. Learning how to get reviews on Amazon will lead to potential customers trusting their listing and ultimately making a purchase.

You can monitor reviews on Amazon by leveraging Helium 10’s free Chrome Extension to export a list of all reviews for a given product and review them based on certain criteria (i.e. low star rating). Using Amazon feedback software like Seller Assistant allows sellers to automate review monitoring and improve Amazon feedback management.

Amazon uses customer feedback to compare competing listings and determine which one should have the Buy Box. Controlling the Amazon Buy Box plays a large part in determining where the listing should rank within Amazon search results. This is simply one of many factors, yet having a plethora of positive product reviews with the help of an Amazon review tool helps you position yourself to win on Amazon.

No - it is prohibited to buy Amazon reviews. If you attempt to buy reviews and Amazon catches you, your account will likely be closed, and it’s possible that you might be sued.

Amazon does not send review requests automatically; you have to manually go into Amazon and click on the ‘Request a Review’ button for each purchase, which can be very time-consuming at scale. However, Helium 10’s Amazon review request tool, Seller Assistant, can be used to automate the review request process.

Amazon allows sellers to request one objective review per purchase (via email) on their product listings.

To manually request a review on Amazon, you simply log in to Amazon Seller Central, click on ‘Orders,’ click on ‘Shipped,’ click on ‘Order Number,’ and the Amazon ‘Request a Review’ button will be in the top right corner of the order. With that said, it’s best to automate this process (via Seller Assistant) so that you can focus on other initiatives, as manually requesting Amazon reviews can be very time-consuming.

In order to automate review requests on Amazon, you need a third-party tool like Helium 10’s Seller Assistant. After downloading the Helium 10 Chrome Extension, sign in to your Seller Central account, then open the extension and approve its permission requests. With the Seller Assistant extension, you can click on the icon in the menu bar to open a window with a button that takes you to your orders.

On the ‘Manage Orders’ page in Seller Central, you have the option of either sending requests in bulk or individually. Use the blue button at the top of the list to request reviews on all the eligible orders on the page. To send a review request for an individual order, simply use the available blue button adjacent to that order. If an order is ineligible for a request, the blue button will say ‘Request Ineligible.’ You can limit which orders receive requests by using the date range drop-down button, then click on Helium 10's blue ’Request Reviews On This Page’ button.

You should never be specifically requesting a “positive” or “five-star” review. Make it clear you are only requesting honest feedback from your customers!

With that said, you can sculpt your message to yield more positive results by doing the following:

1. Keep the message concise
2. Use a customizable, pre-generated template via Seller Assistant to help personalize your request
3. Convey an air of positivity and genuine desire to help them
4. Note that you want to make things right if the product isn’t as they expected
5. Say that it would mean the world to you if they would take a few seconds to write a quick review

If you’re running a PPC campaign for a specific product listing, we recommend that this product have at least 25 reviews with at least a 4-star rating. Having reviews will also parlay into Google Search rich results so that potential customers can see the number of reviews and star rating directly in the search results.

The two common ways to spot fake reviews on Amazon include:

1. Looking for an unnatural distribution of 1-star reviews; if +30% are 1-star reviews, that is likely unnatural.
2. Reading the reviews to see if they accurately describe your product or are extremely vague and/or mention a competing product.

1. Provide avid detail in your product description
2. Ask customers to write feedback
3. Remove negative feedback when possible
4. Ensure that you provide the right size/color on time in mint condition
5. Reach out to negative reviewers and provide a solution (i.e. full refund) to change/remove their review

Seller Assistant is a tool that allows you to contact customers and request reviews. It enables you to request multiple reviews at once, helping you streamline/automate this process and ultimately maximize the number of reviews for your product.