Amazon Fraud Detector & Alerts Protect your Amazon listings from one easy to use dashboard View Pricing One Connection, Unlock More Data Capabilities Follow one connection to access Helium 10’s core Amazon data capabilities — from keyword research and competitor analysis to market discovery, brand insights, and rank tracking. Protect Your Amazon Seller Reputation from Scammers Constantly monitor your product listings and receive instant alerts of any potential counterfeiters or fraudulent activity. Around the Clock Protection Alerts provides 24/7 surveillance for your ASINs, so you can rest easy with the assurance that your products are safe. Immediately Respond to Threats Constant monitoring of your listings allows you to be armed and ready when a risk is detected. Take Decisive Action Alerts helps you report the active hijacker to Amazon, so the company can quickly remove them from the marketplace. It pays to protect your inventory Receive instant alerts of fraud, hijacker activity, or altering of your listings Receive instant alerts of fraud, hijacker activity, or altering of your listings Prevent fraudulent products from cutting into your profits or devaluing your Amazon brand Prevent fraudulent products from cutting into your profits or devaluing your Amazon brand Automatically import your ASINs into Alerts and monitor them in real-time, 24/7 Automatically import your ASINs into Alerts and monitor them in real-time, 24/7 Scale advertising Optimize listings Research keywords Research products Manage operations Expand channels Build skills Reach and convert more customers AI-powered advertising. Launch or move current ad campaigns to fully automated optimization. Rules-based advertising and day parting. Save hours of manual work with advanced ad automation and bidding. Start growing with smart advertising Create high-performing product listings in minutes. AI-powered listing builder. Optimize titles, bullet points, and A+ content in seconds. Listing analyzer. Improve conversions with a detailed review of your content and the competition. Optimize your listings with the power of AI Find and track the keywords that drive sales Keyword research. Discover high-intent search terms shoppers use on Amazon. Historical keyword data. Access and analyze Amazon Brand Analytics keyword data over time directly in Helium 10, with no manual reports required. Find high-converting keywords Quickly find your next best-selling product Product research. Analyze product demand, competition, and pricing before you invest. Product launch planner. Bring product research ideas together and generate a step-by-step launch plan with AI assistance. Discover winning product ideas Stay in control of daily operations Inventory management. Monitor inventory levels and forecast restock needs. Managed refund service. Recover thousands of dollars in FBA refunds without lifting a finger Insights Dashboard. Save time and money with daily notifications when performance drops. Manage inventory for Amazon, TikTok Shop, and Walmart Sell and grow across multiple channels Amazon FBA. Get started selling on Amazon with an easy-to-use platform. TikTok Shop. Launch your Amazon products on TikTok Shop in minutes. Walmart Marketplace. Launch on Walmart Marketplace and optimize your growth alongside other channels. Launch your Amazon products on TikTok Shop Learn how to sell and advertise with confidence Freedom Ticket. A complete training program covering how to sell on Amazon and TikTok Shop. Ads Academy. In-depth advertising training that teaches how to plan, launch, and optimize Amazon ad campaigns using expert strategies. Explore expert training courses Trusted by the largest e-commerce brands Plans designed to improve your profit and performance Pay monthly Pay yearly (save up to 20%) Platinum Diamond Enterprise $0 - $100K in yearly sales Platinum run your brand with the basics $129 $99 / month $129 Saves $360 Billed Monthly Billed Yearly Buy now Buy now Full suite of product & keyword research tools Basic profit tracking and performance reporting Included Amazon FBA + Ads training (Freedom Ticket & Ads Academy) See All Features $100K - $10M in yearly sales Diamond Most popular everything in Platinum, plus... $359 $279 / month $359 Saves $960 Billed Monthly Billed Yearly Buy now Buy now AI Agent — keyword, listing, ads & ops intelligence in one conversation, or connect with your AI platform via MCP Ad automation with dayparting, rules-based bidding & budget control Full inventory management, P&L reporting & managed refund service See All Features Beyond $10M in yearly sales Enterprise custom plan built for your brand $1499 $1499 / month Starting Price. Billed Annually Book a demo Book a demo Dedicated customer success manager + custom onboarding Support for 10+ users, 15+ seller accounts & up to 5,000 ASINs Global market intelligence + weekly 1:1 coaching and early feature access See All Features Monitor and protect your listings with ease 24/7 surveillance Protect your entire FBA inventory Fraud protection made easy Sign Up Sell everywhere your customers are With Helium 10, you can streamline your e-commerce strategy and scale seamlessly across marketplaces. Seller Stories Built for Sellers who need answers, not more tabs. 4.5+ users worldwide 14,000+ brands trust the platform $7B+ in monthly Amazon GMV powered by Helium 10 Level-Up Your Marketplace Knowledge Evolve your know-how via guides, training, and insights curated by our in-house e-commerce experts. 3 minute read September 11, 2026 This Seller Automated 10,000 SKUs with Helium 10 MCP 3 minute read September 4, 2026 This Agency went from Monitoring 82 SKUs in Hours to Seconds with Helium 10 MCP 13 minute read August 24, 2026 Meet Helium, Helium 10's New AI Agent FAQs Does Amazon Have Fraudulent Sellers? According to Marketplace Pulse, there are over 6 million sellers on Amazon (and roughly 1.5 million active sellers). This sheer volume creates a lot of difficulty for Amazon to identify which ones are legitimate sellers and which ones are fraudulent. Marketplace Pulse also found that there’s an average of 100 new counterfeit accounts created every day. How Does Amazon Fight Fraud? Amazon utilizes its own fraud detection system by running every sellers’ data through machine learning algorithms to identify potential red flags. While this is extremely valuable, some fraud still finds its way into the marketplace, necessitating a tool like Helium 10’s Alerts. What Is an Amazon ASIN Hijacking? An Amazon ASIN hijacking is when another seller claims to offer the same product as you, when in reality they’re offering a counterfeit version of your product. The seller’s product is added to your listing, where it can poach customers. How Do I Prevent an Amazon Hijacking? The first step is becoming aware of a hijacking taking place by using a tool like Helium 10’s Alerts. After a threat has been identified, Alerts streamlines the process of reporting the offender to Amazon so that they may quickly remove the offender from the marketplace. What Is an Amazon Fraud Detector? An Amazon fraud detector enables sellers to identify when other sellers with counterfeit products attempt to rank on your listing and poach sales. Hijackers are challenging to detect and almost impossible to prevent without the help of a 24-hour surveillance software, which is where an Amazon fraud detector comes into play. What Are the Benefits of an Amazon Fraud Detector? The benefits of an Amazon fraud detector include: automating a very manual and tedious task that could be extremely time consuming, 24/7 monitoring and alerts, preventing the sale of fraudulent products, a clean and easily readable dashboard, and peace of mind. See How Sellers are Succeeding With Helium 10 Buy Now “The Freedom Ticket course is incredibly well-organized, offering top-notch expert content that is both comprehensive and actionable.” Eyal E. E-Commerce Seller See plans and pricing Learn from the Best Names in the Industry With over 30+ expert guests, Freedom Ticket covers everything you need to win on Amazon. Start Learning from the Pros 5,055 People signed up last week. Start Using Alerts Today! If you’d like to try out Alerts for yourself, sign up to check it out online today! Sign Up The Details How to Use Helium 10’s Alerts Tool In simple terms, Helium 10’s Alerts tool provides 24/7 surveillance of your entire FBA inventory and protects your Amazon listings from one easy to use dashboard. It has never been more important to priortiize the security of your Amazon business – right now, there’s a growing percentage of dishonest Amazon sellers who are using the darkest of black-hat practices in order to steal your hard-won Amazon business from you. That’s where Alerts comes in. It provides 24/7 surveillance for an unlimited amount of ASINs and listings. You’ll have the ability to monitor your entire FBA inventory all from one place, meaning you’ll rest easy with the assurance that all your products are safe day and night. Alerts allows you to closely study and protect your entire listing, enabling you to verify that: you have the Buy Box and that you are the only seller. You should also verify that your product dimensions haven’t changed. (the smallest change can cost you greatly, particularly multiplied by each and every shipment). You will notice that the tool has furnished precise snap-shots of your listing as of a specific date. You should also see that your listing has (since the last viewing) received both a five star and one-star review. Lastly, you can make certain (by looking at the bottom of the specifications area) that your product hasn’t been mistakenly (or maliciously) been put into the adult category. This is a popular trick of black-hat sellers to send your product to this time-out area of Amazon. (Once placed into the adult category, among other potential problems, your product is essentially invisible to most of your desired buyers). By adjusting the settings and filters, you can decide how closely you want to monitor your own listings. Do you want to see each and every new review that comes through? If so, Alerts has you covered. If you’re more interested in specific changes to your listings themselves AND any new one-star reviews, Alerts will Monitor all of that for you, 24 hours a day, 7 days a week, in real-time. That’s the genius of Alerts; we do the work for you.
Protect Your Amazon Seller Reputation from Scammers Constantly monitor your product listings and receive instant alerts of any potential counterfeiters or fraudulent activity.
Around the Clock Protection Alerts provides 24/7 surveillance for your ASINs, so you can rest easy with the assurance that your products are safe.
Immediately Respond to Threats Constant monitoring of your listings allows you to be armed and ready when a risk is detected.
Take Decisive Action Alerts helps you report the active hijacker to Amazon, so the company can quickly remove them from the marketplace.
“The Freedom Ticket course is incredibly well-organized, offering top-notch expert content that is both comprehensive and actionable.” Eyal E. E-Commerce Seller See plans and pricing