Helium 10 Buzz 12/22/22: 2nd Amazon Buy Box | Walmart Drone Delivery | China Opening

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.

The European Commission has made commitments offered by Amazon legally binding under EU antitrust rules. Amazon’s commitments address the Commission’s competition concerns over Amazon’s use of non-public marketplace seller data and over a possible bias in granting sellers access to its Buy Box and its Prime program.
https://ec.europa.eu/commission/presscorner/detail/en/ip_22_7777

Walmart has some exciting news for residents of Florida, specifically in the Tampa and Orlando regions with the use of drone delivery for some purchases for a flat fee.
https://original.newsbreak.com/@r-a-heim-561160/2863964950830-walmart-is-now-using-drones-for-delivery-in-florida

Sponsored Display video creative now supports contextual targeting to better showcase products and brands
https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-video-creative-to-contextual-targeting/

Sponsored Display launches view metrics for video creative
https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-view-metrics-video-creative/

China will scrap the compulsory quarantine measures for all inbound travelers starting from January 3, according to the Hong Kong Satellite Television (HKSTV). The report cited sources that the Chinese authorities will optimize its quarantine measures to a “0+3” policy for the visitors next month, “which means China will fully open up in 2023.”
https://www.thestandard.com.hk/breaking-news/section/4/198412/China-to-scrap-compulsory-quarantine-for-inbound-travellers-on-Jan-3:-HKSTV

We continue this episode with tips and strategies from our SSP 30-Second tip clip, with Kamal talking about the label it strategy and Bradley with the Pro Training tip of the week on how to use Helium 10 Follow Up to automate your review requests.

In this episode of the Helium 10 Weekly Buzz, Bradley talks about:

• 01:00 – 2nd Buy Box?
• 04:30 – MCF Updates
• 05:20 – Walmart Drones
• 06:48 – Sponsored Display Updates
• 08:15 – China Open?
• 09:50 – Sign Up For The Helium 10 Academy
• 11:10 – SSP 30-Second Tip Clip
• 13:20 – Pro Training Tip: Automating Review Requests

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