#352 – Do you have a Love/Hate Relationship with Amazon?

We can all agree that with Amazon, there is a love and hate relationship between the sellers and the E-commerce platform. Today, we will do something that we haven’t done before: talk about what we don’t like about selling on Amazon, but it’s also fair to review all the things we love about selling on the platform.

Bradley also shares his unbiased opinion regarding the S.2992 Bill – The American Innovation and Choice Online Act. Why are people concerned about this bill? How would it affect sellers? What happens when this bill goes through? And more!

In episode 352 of the Serious Sellers Podcast, Bradley talks about:

• 01:30 – Let’s Talk About The Amazon Platform
• 02:40 – The S.2992 – American Innovation and Choice Online Act
• 04:00 – What Are Some Things That We Don’t Like About Amazon?
• 06:10 – Being Ultra-Costumer Focused And Not Seller Focused
• 07:30 – Inconsistency With Operations
• 08:20 – Black Hat Tactics And Bad Seller Behavior
• 09:10 – The Things That We Love About Amazon
• 10:10 – Amazon’s Logistics, Infrastructure, And Shipping Times
• 11:30 – Customers Trust Amazon More Than Brands
• 13:00 – There’s A Lot To Love About Amazon
• 14:00 – Data Is Available For All Sellers
• 14:30 – Amazon Advertising Is So Advanced
• 15:30 – Giving A Lot Of Value To Its Sellers
• 16:00 – What Do Our Helium 10 FB Group Members Think About Amazon?
• 21:30 – What Are People Concerned About The New Bill?
• 23:00 – What Happens When The Bill Goes Through?
• 24:00 – One Thing You Have To Think About
• 26:45 – Think About It With An Open Mind And Consider Both Sides
• 28:20 – In Conclusion…

Transcript

Bradley Sutton:

Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host Bradley Sutton, and this is the show that’s a completely BS-free unscripted, and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the eCommerce world. And today in particular, we’re gonna be focusing on the Amazon platform. It’s something that in the past, I have not really talked too much about the things that I “hate” about Amazon, but I did a poll, not really a poll, but like a post in the Helium 10 members, Facebook group. And I ask everybody, “Hey, put a couple of things that you love about selling on the platform, put a couple of things that you don’t like about selling on the platform.” In the past, you know, I never really talked too much about the negative stuff, you know, like I think all of us are very thankful about the Amazon platform.

Bradley Sutton:

And so like, I’ve always been just reluctant to like, you know, try and hate on Amazon know we have Amazon listeners out there that work for Amazon. I don’t wanna like, you know, upset them or anything, but I think it’s important that we keep it real, you know, this is no BS, right? So I wanna talk about a couple of things that maybe I don’t like too much about the platform, but then the things that I love about it, you know, which to me kind of overpowers the stuff that I don’t like. And I’m also gonna share all of the ones that you guys submitted in that Facebook post. And then, later on, I’m gonna talk a little bit about that bill, it all came up because of that one bill that came up, it’s called the S2992, the American Innovation, and Choice Online Act.

Bradley Sutton:

So this is what got me thinking about this. You know, I was looking at the things that came out in Seller Central on it. And then what happened was there was some posts there, Seller Central then in the Amazon forums, and then in Seller Central itself and in the Facebook groups, I was just seeing a lot of hate coming out of this post. And that’s why I just wanna kind of take an objective view to this. Now here’s a spoiler alert guys, me personally, I stay completely neutral as far as whenever comes to political matters. So if you’re expecting me to have some kind of suggestion at the end on whether you should reach out to a Senator or you should not, or if you do what you should say, what you should ask, should you be pro this bill, or should you be against this bill?

Bradley Sutton:

Well, you know, go ahead and tune out now because that’s not what I’m here to do, but I just wanna, like, you know, kind of put both sides you know, here to kind of like lay the cards on the table and, and just maybe give you a different viewpoint, because I do think that there’s some bias, some unfair bias against Amazon out there. That being said, like I said, let’s go ahead and talk about what don’t we like about Amazon and selling on Amazon. So me, my number one pet peeve, I guess you could say is probably support. It’s like beating your head against the wall. Sometimes guys it, you know, like we’ll ask something and, and the first person that does it will just give you the, either the completely wrong answer, obviously copied and pasted.

Bradley Sutton:

And, you know, sometimes I’m obnoxious sometimes I’ll even say, please do not copy and paste the standard answer, I really need you to look at this. And doesn’t matter though, they’ll still copy and paste it, probably just to spite me. But that just makes me lose my hair out there because, you know, sometimes I reach out to support for very important matters and I just cannot fathom why they can’t comprehend, you know, sometimes what I’m trying to, what I’m trying to tell them. I mean, there are times where I’ve gone back and forth on the same matter. Like maybe 10, 20 times before I can get something resolved or before I can get a customer service representative who actually can address my problem. And sometimes just the answer just baffles me, you know, like I’ve had some questions on Brand Analytics and other things, you know, Product Opportunity Explorer, and they’re like, “oh, sorry, we can’t help you on that, it is what it is.”

Bradley Sutton:

And I’m like, what in the world? You know? But yeah, I think a lot of you guys out there probably can relate to me that that is one of the biggest pet peeves is the perceived ineptitude of many of the, you know, like tier one or your first group of customer support specialists who get to your needs. Now, I’ve had some great ones before, you know, I don’t wanna like say a hundred percent of Amazon customer service is bad. There are some people who like on my very first try that they’ll go above and beyond, but it seems like that’s the exception, not the rule. Another thing that I’d never liked is, and this is kind of a two-way street too, is Amazon, as we know, is ultra ultra ultra customer-focused as in the retail customer and not seller focused.

Bradley Sutton:

Now that’s one of the reasons why people love Amazon and it’s so successful. Right? But because of this, sometimes there’s rules out there and things where it just, you wonder like, does Amazon even care about us sellers? Because it’s all about the buyer, you know, like what they can do, they can just return products at any time. It seems. And you try and report another seller doing shady things and they don’t really care. But if it’s a buyer who reports something, then, oh my goodness. You know, like they, they might say something wrong about your listing. It could be a shady person, but because it’s coming from a buyer account, then Amazon’s like, Nope, all right, we’re gonna shut this listing down because a buyer said that this product is defective or something like that.

Bradley Sutton:

So to me, that’s a little give and take because it’s like, Hey, there’s a reason why Amazon is popular and why customers trust it so much, but at the same time, like, it would be nice for Amazon to like, maybe have some more love for us sellers. You guys agree with me, but other things I don’t like is just the inconsistency sometimes with operations, you know I’ll be checking inventory into a certain DC Distribution Center, same DC, you know, week after week, month after month. And then all of a sudden I’ll get two or three shipments that will just sit there for like a month and a half. And Amazon won’t even allow you to check on it. You know, something is wrong because it only takes two days to get checked in normally.

Bradley Sutton:

And then all of a sudden just takes a month or two months to get checked in. And you can’t even like put a tracer on what’s going on because, you know, 60 days haven’t passed, you know, that can screw you over sometimes. And so you know, sometimes I feel like there’s a lack of consistency you know, somewhere along the supply chain. What other things don’t I like about Amazon? I guess in general, it’s, it’s how easy it is for people to do black hat tactics and how difficult it is to report bad behavior. You know, Amazon’s done a great job in the last couple of years, punishing bad behavior, but there’s still too much of it in my opinion, out there. And, you know, whether it’s people upvoting your negative reviews or people just giving you bad reviews or just all the shady things that happen out there with as advanced as Amazon is, I would love to see them crack down even more and to me and make it easier for us sellers to report other misbehaviors.

Bradley Sutton:

Now on the flip side though, you know, let’s talk about what we love about Amazon or what I personally love. First of all, I would not be here if it wasn’t for Amazon, like sitting in this chair in this house, the ability to create a podcast room like this out of my own pocket, because of the money I’ve made from Helium 10 and from my Amazon businesses and things. I mean, literally, the last six, seven years of my life, my main jobs between Helium 10 and other jobs I’ve had have all been because of Amazon. And I’m sure that’s the case for a lot of you listeners out there where your main income now is Amazon. So like if Amazon wasn’t around, you know, who knows where, where you’d be, and I’m one of those. I was working in the car parts feel before that’s not doing that great now.

Bradley Sutton:

And then I was working in the food industry. It wasn’t necessarily a passion of mine, so I don’t know where I would be right now if there was no such thing as Amazon. But it just in general, I think anybody can relate is just, there’s never been anything like this, where it’s just so easy to make money without you physically having to partake in the process. Now, what do I mean by that? You know, it’s like you can send your inventory right to FBA and never even touch it. You know, nowadays you kind of have to use 3PLs a little bit more, but, you know, that was unheard of before, you know, unless you’re talking about just one off drop shipping and things that take, you know, two, three weeks to get to customers and you’re drop shipping from China.

Bradley Sutton:

You know, I’m not talking about that, but just to be able to provide one-in-two-day shipping to customers, and then you never even have to like, touch the product. It’s just really insane the infrastructure that Amazon has set up, you know, and like I said, Amazon is so customer-centric that they have the best reputation out there. And, you know, a lot of .com people they’ll start on Amazon because what they notice is even though they have a .com website, what people do is they’ll bounce off the website. They don’t wanna buy it from the website. They don’t, they might not trust it, but they’ll look for that brand on Amazon so they can get their two day delivery. And they’re like, oh, even though this is like, Bradley’s products .com or whatever, you know, I’m not gonna trust getting it from there.

Bradley Sutton:

I’d prefer to buy this product, not on the branded website where it’s probably cheaper, but I’ll go and pay a couple of extra bucks and buy it on Amazon. That’s like how crazy it is, you know, nowadays and how much people trust Amazon. The infrastructure, you know, the partnered shipping rates, you know, if you’re sending smaller stuff to Amazon FBA, you know like it’s insane. Like I’ll send stuff from Southern California to Stockton DC, which is in Northern California. And let’s just say, it’s coffin shelves, right. A huge box of coffin shelves, I think it has like 15 coffin shelves. It’s heavy, it’s large it’s oversize. And like for each box of that ups ground, I’m paying something ridiculous, like $9 to ship it to Amazon FBA. And then from there it’s free kind of, you know, Amazon distributes it among all warehouses.

Bradley Sutton:

And I don’t really see that charge. I mean, sure. That’s built into the fulfillment charge, but still, I mean, that’s just like really, really crazy cheap prices that we have. It’s just really amazing what Amazon has built and not just in this country, but they’ve been duplicating that throughout North America, throughout Europe, and now Asia and, and other continents as well. So there’s just a lot to love about Amazon, you know, from a software point of view. It’s really great how much Amazon is willing to work with companies like Helium 10, willing to work with sellers who want to connect via the API, and look at all the metrics that Amazon gives. It is unprecedented. I mean, you have insights into things that in no other online industry, you could even fathom doing.

Bradley Sutton:

I mean, Helium 10 would not exist as it is today. If Amazon did not have so much data points that were open to public consumption. You know, you cannot just go to, to like a Shopify website and then it’s with a click, a button use Xray and get the pretty close estimate of the sales and a history of the sales and things like that. No, but you can with Amazon because Amazon makes things like BSR, public information, and then because it’s public, then now Helium 10 can turn around and, you know, develop an algorithm that can estimate sales, you know, think about all these things that Amazon provides access to, you know, requesting a review you know, the way that Helium 10 does that is by connecting to Amazon’s API. And then you can just, you know, click a button once and then have all your orders have reviews requested.

Bradley Sutton:

What about things like Brand Analytics, Search Query Performance, and Product Opportunity Explorer. These are some things available to all sellers, some things available to only brand registered sellers, but a lot of great insights that no other platform out there is giving its sellers. The advertising is so advanced. I mean, any of you guys who have been selling on other platforms know it’s like night and day when you’re looking at Amazon advertising, like all the different ways that you can advertise and then different metrics they give you. And now there’s new things like Top of Search and all kinds of cool new sponsor display things. I mean, it is really, really incredible the kind of tools that, you know, five years ago, even in Amazon, these were only available to like top sellers, you know, like Vendor Central people or people like Nike and things like that.

Bradley Sutton:

But now they’re just available to the average, Joe, Amazon seller really, really incredible what Amazon has done with Amazon advertising. And it’s a fairly universal experience, regardless of which marketplace you are selling in. You know, some of the other marketplaces don’t have as much as we do here in the USA, but usually something gets launched over here. It’ll get launched over there. So the list goes on and on about Amazon. And at the end of the day, Amazon is giving historical value to its sellers. You know? Sure. I complained about those things, which I pretty much never do. I don’t really complain about Amazon too much, but I think we can all agree that at the end of the day, Amazon is giving a lot of value out to its sellers. Now, lemme just talk a little bit about some of the other things that you guys mentioned in the Facebook group here about the things that you like and dislike about Amazon.

Bradley Sutton:

Hassan says “I like Amazon because we can do Amazon from anywhere in the world. And I also love the sales philosophy things, which I dislike are huge competition and account creation is very difficult.” Irfan says “I dislike the unprofessional seller support team”. Muhammad said, “I love Amazon’s traffic and freedom of work. I don’t like Amazon’s referral charges and seller support”. Muneeb says “traffic in FBA facilities as an overseas seller”. That’s great. You know, I didn’t think about that. You know, because you know, me, FBA is great for me, even though I live in America, but imagine how amazing it is for people who don’t even live in the United States. And they can still utilize FBA dislikes from Muneeb “non-transparent PPC charges and glitches and monopoly, Amazon in favor of its own brands and listings”. That one, I might disagree with a little bit, but I see where you’re coming from.

Bradley Sutton:

Jonathan says, “I love everything can be automated”. Aylin says, “I love having the ability to have the location freedom and take care of my mom”. I love hearing stuff like that, guys, you know, a lot of personal experiences there. And you know, like for years now, Amazon has been my family’s primary income. You know my wife doesn’t have to work anymore outside of the house. And so these little things are, huge when it comes to family dislikes. This is still Aylin’s dislike “Seller Centrals support doesn’t have a clue sometimes, but it doesn’t stop us to grow. It’s all about resourcefulness”. Leah says, “I love the ease. And then she dislikes the difficulty”. And then she, she adds a LOL right there and she says, it’s so easy to set up a store and make sales, but it’s so difficult dealing with listings and issues sometimes.

Bradley Sutton:

“Buy Box suppression from outside competitors is the worst. You’re literally stuck. Editing content is a pain”. Awais says, “I love the location free and almost autopilot. And I love the good ROI. I don’t like the process that the processes are quite frustrating from research to launch. And there’s a lot of risks.” Joel says, “I love the money. And I don’t like the competition.” Hellynn says, “I love unmatched online traffic and cost efficient fulfillment storage, shipping costs are excellent”. Yes. I agree. That online traffic, I should have mentioned that myself, but yeah, that’s a hundred percent correct as well. “I dislike Seller Central is not user friendly and seller support. Isn’t incentivized. It’s enough to actually support you.” Patricia says “I love being a customer and the returns. I hate being a seller and the returns.” I love that one right there.

Bradley Sutton:

All right. Let’s see. Joey says, “I love the volume and freedom to work from anywhere in the world. I don’t like seller support in a second vote for not liking seller support.” Joe Parker says, “I love the traffic and hands off fulfillment and customer service. I don’t like seller support. And the, IPI” that’s the inventory. Gina, Gina’s been on the podcast before. She was in the, like around 325 or somewhere around there. Anyways Gina says, “I love large marketplaces to reach customers. I love FBA services when it’s done, right. I don’t like seller support. And also I don’t like that. Amazon can control your existence on their platform, judge, jury, and executioner, and they’re constantly changing the rules and they make it hard and sometimes impossible to appeal.” Heather says, “I like the traffic and potential, but I hate how difficult the bots and seller support make things.”

Bradley Sutton:

Michael says, “I love how you can be halfway across the world and still manage your business on a boat on the lake, in the middle of nowhere. Sounds very specific by Michael. I wonder where he’s doing his business from. And he also loves how he can literally learn something new every week. He dislikes how rules aren’t followed verbatim and sellers can get away with main images, not on all white background, for example, good point, Michael. Laura says, “I love Seller Central. I’m not that techy, but it makes sense to me. I love the FBA model, where they deal with the customer orders. I dislike the support structure, generic bot answers drive me bonkers. I dislike losing storage allowance.” Nabeel says “I love everything. I hate section three.” What is section three? I don’t know what section three is. Yasir says “I love the business model gives time and location.”

Bradley Sutton:

“Freedom to automation. I love the brand growth potential love seller university. I love the platform interface. I don’t like sometimes poor profitability, high saturation, extremely strict policies for sellers,” and something similar to what I said, all their obsession is with the end customer due to which the sellers are mistreated by customers, negative reviews, refunds, et cetera. Larry says, “I like convenience and variety. And I dislike that Prime sometimes is no longer two days and prices are not always the lowest.” That’s about it. There, there there’s a few more here, but I just want to throw out some of the ones, but couple things here. I think you guys saw that there was kind of some consistency there with what people really loved about the freedom and really amazing things. There a lot, a lot of variety there, but what would you say?

Bradley Sutton:

Like a good 80% of those comments that I just read out were about seller support. Now, one thing I really didn’t see too much of there was talking about some of the things that people were concerned about with this new bill. Now, let’s just go ahead and switch gears and talk about that. If, if you didn’t see there was a message in Seller Central on June 2nd, let’s say US Seller’s right to your senators and urge ’em to oppose S2992, the American Innovation, and Choice Online Act. Now a lot of the people who I’ve seen write about that, they were like, they, they were saying, oh, this is great. No, I like think we should write to our senators and ask them to please push this through because Amazon is, is like prioritizing always it’s own products. Like I think I only saw one person, you know, write about that. You know, me personally, that’s never affected me. You know, Amazon doesn’t have its own coffin shelf. It’s not promoting its own egg tray, you know, over our products

Bradley Sutton:

It’s not, you know promoting its own paper straws to compete with the Project 5k products. No, but yeah, you know, Amazon does have a lot of its own brands and sellers and rightfully are worried about does Amazon’s products play by the same rules. And so a lot of people are like, Hey, this new bill is going to help with that. Maybe now, now here’s the thing. I didn’t read all the fine print of the bill. I’ve tried to read some articles on it and but I can see how some sellers or how many sellers, you know, think that it’s a great thing. Now on the flip side, some people are kind of like roasting Amazon for like putting in the seller forums and in their dashboard to write to the senators saying to oppose it when it seems like it’s very, very much pro seller.

Bradley Sutton:

Now, one of the things that I didn’t know about that, you know, in one of Amazon’s blogs about this, and again, I would have to read the details, but they were saying that if this goes through, then Amazon might be forced to not use its own network in every situation for Prime, as far as their its own shipping network. Now that I hadn’t read anywhere, I didn’t realize that the bill also says that. So that’s something to keep in mind that yeah, Prime could be kind of like devalued, if now Amazon, like an X percent of its orders had by force use UPS or USPS or something else. And thus was not able to guarantee always the one and two day shipping. You know? So that’s something that, you know, maybe you guys should take a look at before making your decision on, Hey, is this something I want to support or oppose?

Bradley Sutton:

There’s a lot of things in this bill. And it doesn’t necessarily call Amazon out by, by name. But you know, Amazon is kind of targeted here. You can kind of read between the lines, but, but here’s one point that I want you guys to think about. Apart from that one part about shipping that you might not have known about. And again, I’m not gonna say oppose or promote this, this bill. That’s not how I roll. You know, I stay neutral in political things like this, but here’s the thing, Amazon obviously doesn’t like it. And Amazon says that if it goes through, it’s going to negatively affect Amazon. And now some sellers are saying, well, yeah, it’s negatively gonna affect them because now they’re not gonna have the competitive advantage over me, blah, blah, blah.

Bradley Sutton:

But think about this, if Amazon is negatively affected, do you think that’s gonna be good for you down the road? You know, like maybe that one part is good that maybe selling collagen peptides and Amazon has its collagen peptides, and they’ve been pushing it above in the four year brand section or whatever, right. And now they’re gonna disappear maybe for you, you might like this, but then what if, because of all these changes, that’s going to happen in all these fines that Amazon might have now, instead of 15% commission, it’s now gonna be 20% commission. You know, like what if these things result in Amazon not being able to give you the level of service that you’ve been getting for the same price. So regardless if you agree or disagree with the bill or with what Amazon is saying, that’s something to consider, is until now you who replied to that post and those who have had success selling on Amazon, it’s under the current ecosystem of things that are happening, right.

Bradley Sutton:

Regardless if you think there are some things fair or unfair, it definitely seems that it’s the, the things that this bill addresses. They’re not some of the things that are most top of mind for sellers of what they hate about Amazon. The main thing about me that I said, and not everybody said in that post is all about seller support. There’s nothing about seller support here in this bill. So that being said, you know, even if you think it might be a positive move, just think about that for a second, where you think it’s positive. Is that gonna really affect your bottom line? If those go through, I’ll tell you right now, it wouldn’t for anything in Project X and Project 5k. But then if that goes through, and then now Amazon is getting fines left and right, because they’re having trouble complying with this, or they’re just like frustrated with it.

Bradley Sutton:

And they decide to raise prices. Or now they’re like, you know, Prime has to be four days, you know, shipping, well, guess what guys that could affect your business. You know, even though you didn’t get helped by this bill, right? Because maybe your products weren’t competing with Amazon or something like that, but you could be negatively affected. Okay. And again, I’m gonna say this for the 17th time. I am not saying do this or don’t do that, as far as this bill goes, I’m just saying, you know, think about it with an open mind and look at both sides. I looked at that bill and I looked at what sellers were saying, I, 1000% can understand where some of those sellers are coming from, especially those ones that were kind of flaming Amazon in the forms. There was one guy here, hold on, let me find his post here.

Bradley Sutton:

Yeah. This one guy’s comment in the Amazon seller form. He was actually like quoted by CNBC as well. He’s like, yeah. You know, kind of like think of a little “sarcasm” here. He’s like, “yes, I’m gonna oppose that Amazon will be prohibited from undercutting manipulating the Buy Box and instituting restrictions on certain listings that unfairly bar me from selling on an item. Yep. Writing to my Senator right now.” No, listen, I understand where that guy is coming from. You know, those are valid points too. And, and if, if you were like 1000% against this bill, I think you should consider points like this as well, coming out again, coming out of it from my viewpoint from project X account project 5k account there’s nothing that this bill is going to you know, “fix” that I feel like needs fixing right now from our, you know, cuz we’re not competing with Amazon.

Bradley Sutton:

And I don’t think there’s issues with the Buy Box, you know, sound like we’re losing Buy Box to, to others and things like that. So guys in conclusion, we all love Amazon, we all hate Amazon in different aspects, but at the end of the day, you know, those of us who have found success on Amazon, I don’t think we would change too much about it. Yes, we would probably all change the seller support experience there. But at the end of the day, you know, Amazon has changed most of our lives. It’s changed my life completely. And it’s probably changed your life as well. And we are through 352 episodes of this show where I have interviewed hundreds of people whose lives Amazon has changed for the better. So we definitely should be grateful for what they’ve created and continue to create and develop and innovate for us.

Bradley Sutton:

No matter what nothing is perfect. No matter how amazing something is, it’s never gonna be perfect. There’s always gonna be fault that we can find. And yes, I, and you can find fault until the cows come home with different things about Amazon. But at the end of the day, I think it’s overall a great experience. And as long as Amazon keeps working at making things better and listening to the sellers and improving the experience, I think, you know, things will only get better. So anyways Amazon love, hate relationships. I would love to get your feedback, you know, start a thread in the Helium 10 members, Facebook group, or if you’re watching this on Instagram or somewhere else, you know, start a comment. What do you love about selling on Amazon? What would you change about Amazon? What are your thoughts on this bill that is going to go through the Senate?

Bradley Sutton:

You know, are you for it? If so, why are you against it? If so, why? If it doesn’t go through, are you gonna be negatively affected? If it does go through, are you gonna be negatively affected? Are you gonna be ly effective? I’d love to just get the conversation started on this. You know how I roll here, I try and stay BS-free as always and just keep things real. So would love you guys to do the same. Anyways, guys, hope you enjoy this episode and we’ll see you in the next one.

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
• SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.