Case Study: Specialist ID
Specialist ID is a company that specializes in providing identification and badge-related solutions. They have been recognized as a 7-time Inc. 5000 winner, indicating their notable growth and success.
Specialist ID needed a better way to manage their ad spend & identify growth opportunities.
Book your free demoAssistance from an agency proved counterproductive, resulting in redundant campaigns & spending.
Book your free demoShifting their focus to PPC advertising proved pivotal.
Book your free demoSpecialist ID saved $30k annually with better results using Adtomic.
Book your free demoThe Challenge
Specialist ID’s pursuit of profitability prompted them to re-evaluate their advertising strategy.
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The team needed a way to better understand what levers to pull to identify growth and remove inefficient spending.
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The team hired an outside agency to assist with managing their ad spend, however the agency left things disorganized and costly.
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Specialist ID wanted to refine their operations and address internal gaps so that they could sustain growth.
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These challenges led them to seek out a solution that would improve their spending, as well as save time and effort.
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Their Strategy
With Adtomic & the capabilities of Helium 10, Specialist ID shifted their focus to PPC advertising
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Specialist ID’s decision to focus on PPC advertising enabled them to streamline their ad spend & identify profitable avenues.
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The Adtomic account management team helped Specialist ID identify and eliminate ineffective keywords.
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Collaboration between teams brought clarity to campaign performance & reallocated resources to high-performing campaigns.
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Adtomic’s automation capabilities helped the team save time and resources so they could focus on growing the business.
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The Results
A refined strategy, process, and approach helped Specialist ID achieve remarkable results.
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Specialist ID leveraged Adtomic’s account management, bid automation capabilities and negative keywords rule to enable growth.
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The team saved the $30,000 they were previously paying to an agency, while getting better results with Adtomic.
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Most of Specialist ID’s ad work is now automated & reviewed once every two weeks saving the team time & money.
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Adtomic proved to be a key solution for the team, with the ability to deliver cost-effective and efficient advertising solutions.
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