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How to pull your Search Term Report on Seller Central
Login to Seller Central and select ‘Reports’ from the main menu and choose ‘Advertising Reports’.
Click ‘Create report’ on the top-left corner of the page.
Select ‘Sponsored Products’ or ‘Sponsored Brands’. Then, select ‘Search Terms’ for
the report type.
Click ‘Summary’ and set your reporting period to 60 days.
Click ‘Run report’ on the upper-right corner of the page. This will take you to
the summary page of the report you just created.
Click ‘Reports’ on the upper-left corner of the page to return to the main
reporting page.
You’ll see your new report at the top. Click the download icon to save the
report.
Upload the downloaded Excel file to the Helium 10 PPC Auditor.
Fill out the form to generate your free PPC Audit
You’ll also receive the full data set by email once the audit is
complete.
Maximum allowable PPC Audits for the month has been reached.
The PPC Audit tool is intended as a one-time snapshot in time of PPC campaigns performance.
Please review your campaigns within ADS to receive the same level of campaign metrics and data.
Benefits of our Amazon PPC Audit Tool
Get a fast, free evaluation of your PPC campaigns
See how your current ACoS score ranks compared to your target ACoS goal
Receive an instant breakdown of your Amazon PPC campaign performance results
Analyze profit and loss, keywords, duplicate keywords, the highest/lowest ACoS search terms, and much more
Gain immediate insights into how you can improve your product ranking, making your product listing stand out
Amazon Pay-Per-Click (PPC) Advertising is a system created by Amazon so that your product shows up at the top of Amazon’s search results for a given search term the user types into Amazon. You can select the specific queries you’d like to show your listing on, and from there you’ll pay Amazon everytime a user clicks on your paid ad of your listing. You can set campaign budgets so that the amount spent each month does not exceed a certain dollar amount.
While Amazon PPC isn’t necessary to be successful on Amazon, it can certainly help boost sales (especially in the early stages of a product launch), which will in turn increase the number of reviews for the product and set you up for success on the organic side of things.
An Amazon PPC audit is a SWOT analysis tool used to interpret the performance of an Amazon PPC campaign. It can enable you to identify areas for improvement, as well as identify high performing campaigns that you should continue to allocate money towards.
Our Amazon PPC Audit includes an instant full audit report of the seller’s PPC campaigns including ACoS scores, Campaign Analysis, Search Term Analysis, Keyword Analysis and Duplication Analysis.
Using our free Amazon PPC audit tool, running an audit will take mere seconds, and the analysis of the output can take anywhere from 5-20 minutes depending on how much time you spend digging into the details.
A healthy PPC campaign is essential for a successful Amazon business. A healthy Amazon PPC campaign weighs a major part in increasing product ranking, making a product listing stand out, and bringing in conversions that will become profit and capture buyers, not just viewers. Helium 10’s PPC Audit tool will instantly review seller’s data and provide actionable insights based on their specific campaigns. This includes uncovering duplicate keywords, and wasteful spending. It also helps sellers to see more clearly the metrics in their campaign that are working including in-depth data reports on ACoS scores, campaign analysis, search term analysis, keyword analysis and duplication analysis. This instant audit tool will help sellers increase their PPC game and stay in front of competition given the constant changes in the ecommerce market.