Walmart Launches New AI Assistant “Wally” for Merchants

Walmart has entered the AI chat.

Walmart has rolled out Wally, a generative AI-powered assistant designed to streamline how merchants manage data, analyze trends, and make smarter decisions, faster. Unlike Amazon’s Rufus, which is customer-facing, Wally is built to enhance internal operations for Walmart merchants.

With Wally, tasks that once took hours—like digging through spreadsheets or generating sales reports—can now be completed in seconds. The tool can surface performance trends, highlight growth opportunities, and even explain why certain products are under- or over-performing.

But this isn’t just about back-end efficiency. For brands selling on Walmart, faster insights for buyers and merchants could mean:

• Quicker trend adoption
• Smarter inventory decisions
• Faster recognition for strong-performing products
• Less chance of slow-moving SKUs being overlooked

As Walmart leans further into AI, sellers should prepare for a more dynamic, data-driven retail environment. Would you trust AI to decide where your products go on the shelf?