What Is Product Discoverability and Product Buyability?

Product discoverability is the ability for a product to be found on Amazon. Amazon focuses on search engine result on products rather than sellers of the products. Key areas of discoverability include keyword research terms, inventory management, Amazon BSR, and PPC advertising.

Product buyability is the ability of the product to be purchased while using the Amazon platform.

The best ways to increase your product discoverability is to optimize your Amazon listing. You can do this by using high search volume keywords in your product title, description, and backend keywords. Having high-quality product images that adhere to Amazon’s terms and conditions help with your product ranking also!

One of the easiest ways to improve product buyability on Amazon is to use Amazon FBA. Amazon FBA allows sellers to have the Prime badge on their product and increases the likelihood of winning the buybox, which both increase the buyability of a product.