What Is Enhanced Brand Content (EBC) on Amazon?

Amazon Enhanced Brand Content (EBC) is a premium content feature that enables sellers to showcase their products through enhanced image and text placements on Amazon.

Amazon EBC is currently free to sellers.

The benefits of Amazon EBC include: standing out from your competition and attracting buyers’ eyes to your products, reducing the bounce rate from your product listings, conveying more information to customers to increase conversion rate, providing a more seamless user experience and optimizing for mobile devices.

There are currently 5 Amazon EBC template options: 8 images + 4 text placements, 1 header image + 8 additional images + 4 text placements, 2 images + 2 text placements, 1 header image + 5 additional images + 6 text placements or 1 image + 1 text placement.

In order to create EBC, you must login to your Seller/Vendor Central account, click on the Advertising tab, open A+ Content Manager, and click on “Start Creating A+ content.”