Helium 10 Buzz 05/03/23: Amazon Search Glitch | Alexa AI Update | Pinterest / Amazon Collab

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week.

Amazon CEO Andy Jassy announced that the company is working on a large language model that is “much larger and much more generalized and capable” to power Alexa.
https://www.zdnet.com/article/amazons-alexa-is-about-to-get-a-lot-more-capable-ceo-says/

Pinterest announces multiyear ads partnership with Amazon alongside earnings beat. 
https://techcrunch.com/2023/04/27/pinterest-announces-multi-year-ads-partnership-with-amazon/

Amazon Announces First Quarter Results
https://ir.aboutamazon.com/news-release/news-release-details/2023/Amazon.com-Announces-First-Quarter-Results/default.aspx

Our episode continues with a clip from last week’s TACoS Tuesday, where Tom answered Bradley’s question regarding target limits for keyword or product targeting campaigns. Lastly, Carrie shares a pro training tip on how to use Helium 10 Alerts.

In this episode of the Weekly Buzz, Bradley talks about:  

• 01:25 – Amazon Alexa AI Update
• 02:55 – Pinterest and Amazon Ads Collaboration
• 03:37 – Amazon shares Q1 Report
• 05:35 – Amazon Search Glitches
• 09:17 – Helium 10 Party
• 12:36 – How many targets do you limit your campaigns?
• 15:02 – Helium 10 Alerts Training

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